How to become a Content Creator in 2024 #24

Originality is overrated

February 09, 2024

I recently had a chat with Max Jung about digital products. We both agreed that they offer incredible potential for creators of all sizes. But Max expressed frustration over how tough it can be to actually sell them.
To which I replied: There is one way to make it a lot easier. Make a product for yourself that people are already searching for. Like a calendar, a notion template or a digital character sheet. Then publish a video about why you made it and how it helps you.
With enough search traffic this becomes a completely passive evergreen income stream.

Don’t Do Anything Original!

At least that’s what Ed Lawrence from Film Booth tells you if you are just getting started as a Creator.

What you need to do is find the clues on YouTube as to what already worked because the chances of you making a video that does well are so slim. Just use the data that's out there. So the first thing I do is, I always say to people when they listen, validate everything. … steal the title or tweak it slightly, and then you go and look for thumbnails and patterns in thumbnails that have worked in your niche and around it.

Copying what works with your own spin on it it definitely a really good way to explore the direction you want to go in and test the waters. But finding long term success involves building on it and understanding the three stages everyone goes through:

  • Growing a following (Stage 1)

  • Monetize (Stage 2)

  • Scaling the project (Stage 3)

And what I found most fascinating about his perspective on brand and sales in the last two points.

My sales don't come from YouTube. They come from Twitter and email. My brand is YouTube. So that's where people get to know me and build trust. The sales happen on the community wall, tweets and email. I never promote in a video ever. And my sales funnel is pretty much non-existent.

At what stage are you right now?

The only Apple Vision Pro Review You Need to Watch

Seeing the Apple Vision Pro out in public has been the Meme of the week but Casey Neistat really showed us what it would feel like to own and use on of those. Not by talking about specs and technical feats but by taking out into the public and showing all the strange reactions and interaction this device provokes right now.

And while no one can predict if this thing will catch on, I’m pretty certain it’s going to be less cringe in a few years.

An Old Story in a New Style

Sabrina Arnold is a former corporate bee who set out to get to 1000 subscribers 93 days. Her Journey to becoming a Full Time Creator started at the end of last year and she has been chronicling the every day experience of it in Long- and Shortform Content.

This is a common way to getting started but what makes her story stand out is that the channel already has a unique style that captured my attention and now I’m hooked to find out if she can make her goal or not.

Fun stuff to click on

Avi Gandhi details the history of the $250B Creator Economy in 6 eras

This is Not Robi gives us a tour of his Mini Budget Studio

WhisperTranscribe helps you turn any Content into Writing*

Ben shows you the best microphones for Content Creators

Patrick Stirling highlights the best DaVinci Resolve Creator Plugins

Ten Hundred reveals everything about his Last Supper Series in a 3h Video

* This is an affiliate link.

PS: Thanks to the feedback of one reader you can now click on the images to go straight to the linked content.

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