Direction

Hi Friend 👋

Do I pivot or steer the course? This question has been following me for the last couple months.

Two years into Orbit, the power of consistency is clearer than ever but …
Staying the course in shifting waters can still sink the ship.

Where there was a lot of interest in becoming a content creator just a year or two ago I see so much of this attention directed towards learning about and creating with AI.

While platforms once felt personal, full of people who had a desire to express themselves are increasingly becoming sales funnels for teams and companies.

The vibe has shifted.

And at every event I attend someone has or is launching a video podcast. Usually without a plan.

When I started Orbit for Creators , it felt like all my experiences were finally aligning and if I had published a video every week since then the channel would have had a much bigger impact by now.

But now I find myself asking: Do people still want real conversations with relatable creators?

I could see a future where I hyper niche into video podcast education, go hard on LinkedIn to become a YouTube consultant for companies or I ditch content all together and focus my whole energy on in person events for creators?

It’s serendipitous that I picked up Ali Abdaal’s Feel Good Productivity to finish re-reading it. As it has an exercise for this exact moment.

Bill Burnett’s Odyssey Plan

He invites you to reflect on:

Your Current Path: Write out, in detail, what your life would look like five years from now if you continued down your current path.

Your Alternative Path: Write out, in detail, what your life would look like five years from now if you took a completely different path.

Your Radical Path: Write out, in detail, what your life would look like five years from now if you took a completely different path, where money, social obligations and what people would think, were irrelevant.

The point isn’t that one of these futures is actually your “concrete plan” (there’s a conspicuous absence of concrete when it comes to life planning). The point is just to open your mind to the possibilities.

I will take some time this weekend to sit with these question and plot my next steps. If you are at a crossroads right now I invite you to try it for yourself.

P.S: I made a quick cameo in the MKBHD’s The Studio Channel  blink and you’ll miss it, but it’s a great reminder that it’s not how many are watching but who.

P.P.S: If you are in New York I’ll be there the first week of September. Hit me up so we can hang out.