Can you tell a story?

Sometimes it’s worth going back to old content.
If you face a particular challenge look at your favorite creators and check if they have created something about your question. That’s what helped me to design the launch campaign for the Orbit YouTube channel.

Colin and Samir’s Great Intro Checklist of 2023

In the latest episode of Creator Support a viewer asked: Does anyone have a checklist they've put together for the first minute of a video?
Prompted by this question Colin put together a checklist for what every video intro should do.

I. Confirm the click

Confirm to the viewer that the video matches with the expectations set in the packaging

II. Introduce New Narratives and Open Loops

Once they’re reaffirmed now you open a new loop that creates a new narrative that the audience wasn't expecting so their mind stays active.

III. Establish Singularity

Whenever possible always take the opportunity to include a line that show that the video is something that the viewer can only get on this channel. That you are the only one who can share this story

Storytelling is a Superpower

This episode of The futur podcast has been one of the most eye opening conversations about story I’ve ever heard. Michael Margolis shared a lot of insights and explained how to effectively tell your story. There is even a live coaching session at the end. But my favorite quotes from it is: Data is the story of the path Disruption is a story about the future.

Ever heard of Zachary Smigel?

Never had I.
A week ago he had 650 subscribers on his channel about internet lore.
But a video about his dissatisfaction with the current YouTube algorithm catapulted him into the stratosphere.

The video titled: I promise, this video belongs here - despite foregoing current packaging trends it gained almost 3 Million views in a week and compelled 56.000 people to subscribe.

It’s rare to witness explosive growth like this in the moment but it shows that overnight success is still possible. Yet it always comes on the back of years of prior experience or as Chase Jarvis likes to say: I’m a ten year overnight success.

Fun stuff to click on

Recraft is bringing generative AI to vector images

Hollywood Reporter says these are the 40 most important people in podcasting right now

Will this EU law change electronic devices forever?

Community Voices

Rania and Justin met in Paris and you can clearly see how his work inspired her current style.

Monday is the Summer Hangout over on discord. Not a member yet? Reply to this newsletter and tell us about you.

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