My biggest mistake as a Creator

Last week I finished my 100 days of progress. A dedicated stretch of time where I focused all my attention to one thing. The Orbit for Creators YouTube channel.

But this wasn’t about growing numbers, this was about becoming part of the conversation. Before the summer, and since the launch, I’ve built systems in the background and thought about Orbit as a media business. Consistently asking people, who discovered the channel, to go somewhere else. To sign up for the newsletter or buy a product.

While that is necessary for a business it was my biggest mistake. If I had spent all that time and energy on the channel, making everything lead to the videos, it would be in a very different place.

That’s why I switched what my goal was. With the end of those 100 days being Press Publish NYC, I didn’t care if I had 1000 subs or 10.000 but, I wanted people to know who I am. A very fuzzy target but one that I’ve reached.

In the last couple months

• More people share the show than before

• It got mentioned in Podnews

• I got recognized as European Creator Guy IRL

• The views are increasing

• We published the Top 100 European Creator List

• Balanced Systems filmed a profile with me

• I got invited on 3 podcasts

but more than anything I gained clarity.

With every finished season of content, I gain a better understanding of who this show is for and what it is about.
On one hand it’s frustrating because it’s taking so long on the other hand it’s a real luxury to be able to grow this slowly.

After Season 2 I knew my core audience are solo creators. And that is who I focused on since then. Completing Season 3 (and a trip to New York) clarified what the show is about.

Success.

How to succeed as an independent creator What does it look like and how do you get there.

While this always has been part of our conversations, it’s now becoming the core focus of the show.

In the coming weeks you can look forward to deep dives into

• The effectiveness of shortform content

• The 7 levels of content creators

• Success Metrics that matter

And for the next season of content let me know who you want to see on the show.

💛 Valentin