The Mindset of Success

Monday is Lift Off 🚀 September 25th marks the official launch of the Orbit show and I hope to see you all in the live chat at 5:30 pm CEST. If you’ve been part of this journey you don’t want to miss the community experience of watching this together.

Getting Sponsored with 0 Subscribers

From the inception of Orbit I wanted to have a sponsor on board.
Not just because someones gotta pay the bills but also for legitimacy. Having a brand partner from the get go shows the audience that this is a show that can be trusted and is worth subscribing to.

The Media Kit Myth

I followed common advice and created a media kit, a fancy PDF showcasing my channel to lure potential sponsors. Even with feedback from marketing experts, none of the brands I sent it to responded. Why? It seemed companies weren't keen on a cold email from a channel without an audience.

Show, Don't Tell

That's when I remembered a basic filmmaking principle: show, don't tell. As a video creator, writing about my content just wasn't creating an emotional response. Even with enlisting ChatGPT to write a more compelling pitch. Instead I crafted a simple landing page where potential partners could actually watch what I was building and see that I knew what I was doing. Most crucially they could book a call right there using a Calendly widget.

The Turning Point

With that new approach I reached out to another set of ideal partners and the result? 💥 Boom – I got a reply. Angelbird - an Austrian company renowned for making the world's best memory cards said, "Tell me more." That started a conversation spanning the first half of the year, ultimately leading to a mutually beneficial collaboration and I’m extremely happy to build a lasting relationship with them.

Unlocking the Door to Sponsorship Success

Now, it wasn't just the cool videos that made this collaboration possible. Three key factors paved the way:

1. A Weak Preexisting Connection: Having worked for Canon before, I was on eye level with one of their Brand Ambassadors who gave me the right contact information.

2. Targeting the Right Market: I was explicit about my focus on the European market, aligning with their desire to expand awareness there.

3. Follow-Up: After promising conversations, following up is what makes or breaks a deal. It's easy to assume you have a deal after a call, but without follow-up, opportunities can vanish.

To see how Angelbird is supporting the show make sure to catch the premiere of the first Studio Tour on Monday.

YouTube announces a set of AI powered tools enable creators

Made on YouTube is an annual event to show creators what the platform is working on. This year was all about unveiling a row of AI powered tools that intended to push the boundaries of creator innovation. Among the features are: Dream Screen - text to video for Shorts backgrounds YouTube Create - A new mobile editing experience AI Insights - tools in YouTube studio for ideation AI dubbing - add more languages to your videos using Aloud

The presentation seems very mobile first but I’m genuinely curious to see how these tools will integrate into our workflows. After all only a year ago nobody knew ChatGPT ….

Two Master Interviewers talk to each other

On this episode of Deep Dive Ali Abdaal talks to Steven Bartlett, the guy behind the fastest growing Podcast, Diaries of a CEO. As someone who just launched their own podcasts this was a must watch. Don’t expect actual podcast growth advice from this tho. The conversation reveals more about the mindset and origin behind the success and that’s exactly what I’m looking for in these podcasts.

Fun fact the thumbnail is set in Ali’s regular studio but the conversation was recorded in the DOAC set.

Fun stuff to click on

Have something to share? Post it on Reddit

Lazy Artist has become my new favorite Davinci Resolve Tutorial Channel

Link Twin is a link generator promising to open YouTube links in the app not the browser

13th witness a NYC street photographer photographed Lewis Hamilton Daft Punk Style

Creator Aid is a Colin and Samir Search Engine that is being developed by one guy

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