What should you create next?

How to discover your own ikigai

Hi there 👋
Have you ever heard the word Set Hangover?
It’s how I like to describe the feeling when you are done filming a project and all you’re capable of doing is curling up on the couch and eat comfort food.

That’s how most of this week felt to me and that’s ok.
Sometimes you can be fully satisfied with shutting down.

Having the weather go from 35° to 15° and rain also didn’t help 😅 

💛 Valentin

What is your Creator Ikigai?

As creators, we often find ourselves at crossroads, unsure of what to publish next.

At least that’s how I just felt after wrapping up the second season of Orbit. The final stages of it were incredibly exciting and the last few weeks really proved to me that this project is finally gaining momentum but that was quickly followed by the question—what’s next?

Thankfully, I had the opportunity to reflect on all of it in a session with Nick, who’s been coaching me since February.
But I know not everyone has access to that kind of support.

That’s why I want to share one core concept today that’s been essential to my development this year.

Ikigai—a Japanese word meaning “reason for being.” It’s a framework that helps you find that sweet spot where your passions, talents, and the needs of the world intersect.

It’s about finding the balance between

  • what you love,

  • what you’re good at,

  • what the world needs, and

  • what you can be paid for.

For creators, ikigai can be a powerful compass.
It not only helps you identify what kind of content to create but also who you’re creating for and why it matters. 
Helping you build a content strategy that feels aligned with who you are.

My Own Ikigai: Helping Solo Creators

As I mentioned in last week’s letter,
reflection is where all new beginnings start for me. What has emerged is the realization that my own ikigai orbits around helping solo creators who want to stay solo.
Adapting the general question of Ikigai to reflect that focus:

  • What do I love doing?

  • What can I give solo creators?

  • What do solo creators really need?

  • What would solo creators pay for?

These questions have been at the top of my mind as I shape the next steps of my journey.
They’ve given me the confidence to take bold steps in the right direction.

Applying Ikigai to Your Path

Now, I want you to take a moment and think about your own ikigai as a creator.
How could you adapt these questions to your unique situation?

  • What do you love creating?

  • Who are you helping, and what do they need?

  • What are you good at that others would benefit from?

  • And crucially, how can you monetize that skill or knowledge?

In answering these questions you might find that your ikigai is already there,
hidden beneath the surface, waiting for you to connect the dots.

Just remember,
it’s perfectly fine if you’re creating content just for yourself.

Your passion is what drives you, and chances are, there are people who will resonate with what you love to create.

Even if the concept of Ikigai seems simple on the surface—when you come to understand your own version of it, you stop worrying so much about what's next and start focusing on creating with intention and confidence.

It’s no longer about chasing trends or worrying about views—it’s about creating work that feels fulfilling and impactful.

I hope this was helpful to you and if you do answer these question
let me know what you discover.

My favorite things this week

Peter McKinnon documenting his Bucket Shot 2
A Piece of Media explaining
why Michael Man Movies are so cool
Spencer making real paper transitions
Marc Thomas revealing how he got booked on 20 podcasts
MotionVFX just released a title mega pack*

*Affiliate Link

What are you watching, reading, listing?

PS: I deleted my complete watch history because I didn’t like the recommendations YouTube gave me. Unfortunately that didn’t improve the situation so please
if you discovers something recently I should know about send it my way!
Have a great weekend 💛